Loose Leaves Showcase
Loose Leaves began as the pet project of dancer and choreographer Salena Stamp, a then new citizen of Charlotte. Having just moved to the area, Salena realized that there were so many dancers of all different styles and disciplines, but a serious lack of outlets to show their work. She befriended leaders in the local arts community and her network of eager performers grew. In the fall of 2014 a plan was set in motion for a biannual dance showcase and Loose Leaves drifted into existence.
I gave the brand a logo and a look based on the seasons in which the shows took place, spring and fall. From there a grassroots approach was taken to entice choreographers to apply, and dancers to bring in an audience. Event postcards were distributed among the local art community hangouts and social media spread the word across the city. In only 2 performances the showcase moved from its humble beginnings in a warehouse space with home made chair risers (handcrafted by Salena and her family) to filling up larger theaters in Uptown Charlotte.
I also had the pleasure of photographing over a dozen shows, allowing me to provide marketing material to the participating artists and news outlets.
Thanks to community and local nonprofit support, Loose Leaves continues to flourish today as Charlotte's most diverse dance showcase.